The SYSU Online International Summer Camp on E-Commerce in GBA is organized by the Sun Yat-sen University (SYSU) in partnership with Africa China Cooperation Association for Development (ACCAD), and sponsored by the Ministry of Education of the People’s Republic of China.
With the official signing of RCEP (the Regional Comprehensive Economic Partnership) Agreement, and with the impact of the COVID-19 on the global economy, the world is facing many new opportunities and challenges. It is the unanimous demands for the world to achieve interconnection through new technologies and new businesses and to build high-quality cooperation.
The camp focuses on the two themes of « Cross-border e-commerce: opening the door to the Chinese market » and « new media live broadcast talent training ». Through the sharing of course content, interactive communication, case analysis and seminars, which helps the students to understand the development opportunities and latest trends of the Alibaba ecosystem, cross-border e-commerce and new media marketing-live broadcast, and explore new business opportunities in the digital economy era!
1. Camp details:
- Duration: July 5-30, 2021 (Live & Pre-recorded Courses)
- Platform: DingTalk
- Language: English.
- Live Courses: 15 hours of Professional Pre-Recorded Courses; 15 hours of Enterprises Online-Visiting and Executives’ Experience Sharing, which are taught in Chinese with English translation.
(Total: 30 hours. You can watch live playback and pre-recorded courses in DingTalk group when you are available before August 31, 2021.)
2. Programme
The camp will consists of the following three parts:
(1) Compulsory Courses: Online Courses + Enterprises Online-Visiting and Executives’ Experience Sharing, those who pass the assessment will receive an e-certificate issued by Sun Yat-sen University, and those who are outstanding in the assessment will receive an e-certificate issued by Alibaba Taobao University.
(2) E-commerce Innovation and Entrepreneurship Skills Competition: the competition is optional. Interested students can try to use Cross-Border E-Commerce or Live E-Commerce platforms to sell goods through the knowledge you have learned during your participation in the camp. The competition rules will be notified separately. We will issue a skill competition certificate to outstanding students.
(3) The purpose of the camp: we hope that the people from international, Hong Kong, Macao and Taiwan will know more about China. While improving your innovation and entrepreneurship skills, we hope that everyone will never forget to give back to society, help disadvantaged groups in society. No matter whether you have participated in the skill competition or not, we sincerely hope that you can donate all or part of the E-Commerce actual sales proceeds, or in the form of voluntary donations, donate to our school’s designated assistance units or poverty-stricken areas. The detailed implementation rules will be notified separately. We will issue donation honor certificates to the students who participated in the donation. It is optional, you can choose whether or not you do it or have it.
3. Courses
3.1 Cross-Border E-Commerce: Opening the door to the Chinese Market
- Overview and analysis of the Chinese market
- Ways and channels to enter the Chinese market
- E-Commerce ecology and development in China
- Cross-Border E-Commerce platform introduction
- How to choose the right Cross-Border E-Commerce channel
- Challenges and solutions in Cross-Border E-Commerce practice
- Best practice sharing
- Q&A
3.2 New media live broadcast talent training
- Interpretation of live broadcast economy and opportunities under the pandemic
- Interpretation of live broadcast trends and rules 2021
- Understand the live broadcast equipment and preparation
- Design live broadcast content
- Create a live broadcast of your own
- Q&A
3.3 Online visit the internationally renowned E-Commerce enterprises, which will share the practical experience
- Alibaba Uni Marketing (Global B2C E-Commerce company ranked first)
- ByteDance TikTok Content Marketing (The world’s second largest unicorn company)
- OMALL Made2Social new social retail model (China’s Cross-Border E-Commerce platform ranks third)
- Zhihu Knowledge Marketing (China’s unicorn brand CGI ranks third)
- Adolph Omni-Channel Marketing (China’s No. 1 brand of washing and care, annual sales of 15 billion)
- Entrepreneur’s business sharing, who is the first foreign-invested entrepreneur to enter Guangzhou
- 3D printing entrepreneurship sharing in the medical and health industry (selected in Forbes China’s 30 elites under 30)
- Huawei Marketing: ranked No. 1 in global communications equipment vendors —(pending)
- Vipshop’s innovative E-Commerce model—pending (Global B2C E-Commerce company ranked 9th)
* The actual lectures delivered may be subject to change.
4. What will you gain from the camp?
- You will improve your E-Commerce knowledge.
- You will improve innovation and entrepreneurship skills.
- You will get the E-Certificate & E-Transcript issued by SYSU, after finishing all the courses online and submit qualified learning experience.
- After completing all courses online and submitting qualified learning experience, you will receive an e-certificate and e-transcript issued by Sun Yat-sen University. Those who are outstanding in the assessment will receive an e-certificate issued by Alibaba Taobao University.
5. About Sun Yat-sen University
Sun Yat-sen University, founded by Dr. Sun Yat-sen and with an educational tradition spanning over 100 years, is a preeminent research, academic and cultural center and the premier location for talent development in South China.
Under the direct supervision of the Ministry of Education of the People’s Republic of China, and strongly supported by both the Ministry and Guangdong Province, Sun Yat-sen University has developed into a modern comprehensive university that enjoys a reputation as a top-tier university nationally and a renowned university internationally. With five campuses in the three cities of Guangzhou, Zhuhai and Shenzhen, and ten affiliated hospitals, the University is striving to become a world-class university and global center of learning.
Dr. Nasser Bouchiba 